Institutions

After researching many publishing companies, I decided that the company that I would like to produce and distribute my magazine would be Bauer. Bauer publishes Q, Kerrang! and MOJO, which are all purely music based magazines like mine and these three are three of the biggest selling publications in the UK. A large company publishing my magazine means that it is more likely to reach a wider target audience, as distributers such as WHSmiths and supermarket chains would be more likely to sell it as Bauer is a trustworthy and popular name. There are benefits of independent publishing, for example Clash magazine. Clash is the only magazine published by Clash Magazine Ltd, and is surprisingly more successful than NME which is published by media giant IPC, but this is only one magazine that may have just gotten lucky, and I would not want to take the risk of my magazine failing due to not enough revenue. 

Making it a free magazine was also an option, but relying on advertising revenue is risky as companies may not buy into it as it's not reaching a wide enough audience, so to the companies it would just be a waste of money. 

Digital distribution of my magazine would be madeavailable, as the rise in different technology platforms continues to rise, and within recent years sales of print editions of magazines have fallen dramatically. For instance, NME's digital edition consumers rose by 6.3% last year, whilst it's print sales were down a whopping 23%. Other publications that have had print sales decrease is Kerrang!, down 13% year on year, and Metal Hammer, down 11.3% year on year. This information shows that it is important to convert to other media platforms as many of the failing print magazines have, and many of them have sister companies such as Kerrang! Radio, Kerrang! TV and The NME Awards. There are emerging many new ways to bring in revenue, from advertisers to awards.