Addressing my Audience

I aimed my magazine at a serious music listener, therefore I kept the overall magazine to a minimum. Minimal colours, fonts and layout compliment the pictures and text without being distracting. I also think that my reader would be quite a minimal person in themselves as a person (for instance their clothing) , preferring a sleeker, more basic look to a magazine. I chose to use red, black and white for my colour scheme. Black and white are basic colours that are used by almost all magazines, and I decided to add a pop of colour so that the magazine wasn’t entirely monochrome. The lack of colouring throughout makes the main elements stand out to the reader. The use of opposite colours creates a sense of drama and importance, and the use of such a dark red creates regality and sophistication, making the magazine feel more upmarket and expensive. I used four different fonts, which is usually the maximum used so as not to create clutter and make it look unprofessional, and the ones that I used are all plain and easy to read. I direct mode of address that the model gives creates a link to the reader, making them feel as if she is looking at you.